We’re in This Together!
March 20, 2020
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The spread of COVID-19 is a unique crisis affecting all levels of society, including the digital marketing sector. Private citizens are coping with a new,
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Positive (Tech) News in Troubling Times
March 16, 2020
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The Facebook-Cambridge Analytica scandal of 2018 was a turning point for many skeptical technology users who were already distrustful of social media following the 2016
Time for a TikTok Reality Check
March 6, 2020
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TikTok is the world’s hottest social media platform. Young people are flocking to it and the media, fascinated as always by the preferences of youth,
Digital Marketing Trends that Define 2020
February 28, 2020
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Last month, Think with Google asked some of Canada’s ‘marketing thought leaders’ to share opinions on the trends shaping digital marketing in 2020. Several themes
Rumoured Algorithm Update Causes Major Ranking Changes
February 18, 2020
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Google appeared to launch a major ranking algorithm update last weekend, according to reports from Search Engine Land and other sources. The update has not
Expect More Google Dominance in 2020
January 24, 2020
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Google was the most popular search engine in the world by a vast margin during the last decade. It was also a dominant player in
What to Expect from Social Media Marketing in 2020
January 17, 2020
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Social media marketing reached new heights in 2019 and will continue to demand more attention in the coming year. The following trends are expected to
Do Small Business Owners Understand the Importance of Local Search?
December 19, 2019
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Most business owners acknowledge the importance of local search optimization, but its true value may not be reflected in your SEO reports. As Search Engine
Is Influencer Marketing Right for Your Business?
December 12, 2019
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Influencer marketing is when a business or its digital marketing agency enlists a notable online personality to advertise or vouch for its products or services.
Google’s Latest Local Algorithm Update
December 5, 2019
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Last month, it became clear that Google had rolled out its biggest local algorithm update in years, possibly its biggest since the “Possum” update in