One of the primary benefits of digital marketing vs traditional advertising is the fact that digital marketing allows advertisers to reach users throughout the day.
Earlier this month, Google released its six-part Multicultural Marketing Report, a study of Canada’s diversity and how digital marketing agencies should respond to and accommodate
In early May, Google announced its new Digital Marketing & E-commerce certification course, a program to help digital marketing professionals brush up on or develop
Earnings reports from both Google and Microsoft show that search engine advertising revenue continued to grow last quarter, underscoring the continuing prominence the channel has
Think with Google’s latest dispatch discusses three ways that ‘agencies can help clients drive digital transformation.’ For those unfamiliar with industry jargon, a ‘digital transformation’
Google’s parent company, Alphabet, released its Q4 2021 earnings report last week, highlighting the critical role search engine advertising plays in the company’s bottom line.
It’s been said that creating New Year’s resolutions is an exercise in procrastination; why resolve to do something in the New Year that you can
Last week, Search Engine Land shared an interesting perspective on Google’s impact on business performance. In an S-1 filing from 2017, personal finance company NerdWallet
Last week was a more difficult one than usual for Facebook. On Sunday, October 3, a whistleblower appeared on 60 Minutes to discuss the troves
Last week, Google announced a new type of Display marketing campaign that will combine the user-friendliness of its ‘Smart Display’ campaign types with the customization