Google recently published an analysis of ‘billions of searches from 2020, as well as consumer behaviours, surveys, and interviews.’ The analysis yielded five insights about
The Black Friday-Cyber Monday (BFCM) period tends to be a bellwether for the holiday shopping season. In the past, it has provided clues about how
Across Canada, retailers and other businesses are preparing for the most online holiday shopping season ever. Black Friday creative is either ready to be published
The COVID-19 pandemic has had a devastating impact on businesses around the world, but many of the largest, most influential, and most profitable companies on
In the digital marketing world, it’s never too early to plan for the holiday season. Think with Google Canada recently examined online activity from this
Last week, Think with Google Canada released new insights on the consumer journeys Canadians are taking amid the COVID-19 pandemic. Unsurprisingly, consumption and buying habits
Google has been closely tracking user engagement with its platforms during the pandemic and leveraging that information into new advertising tactics. A recent Think with
In June, Apple announced an update, scheduled for this fall, that will make it easier for users to prevent apps from tracking their behaviour and
Last week, the performance marketing agency Merkle released its Q2 2020 Digital Marketing Report. This is the first Merkle report firmly planted in the COVID-19
Not every industry has been devastated by the COVID-19 pandemic; in fact, some are flourishing. Last week, social media management platform HootSuite released a report