Roughly half of all ad dollars are now spent on digital marketing, meaning social media, search engines, display networks, and other digital channels are now
Late last month, the Interactive Advertising Bureau (IAB) released a pair of reports on digital advertising revenues. The first, “IAB Internet Advertising Revenue Report,” shows
Late last month, Google confirmed that ‘Discovery’ ads, its new digital marketing ad type prioritizing high-impact visuals, had finished rolling out to all global customers.
As the COVID-19 crisis lingers, consumers are turning to online retail to address their urgent – and not-so-urgent – shopping needs. In the short-term, this
These are tough times, and one of most frustrating things about of our current predicament is our inability to plan for the future. We don’t
Both Facebook and Alphabet (Google’s parent company) released first quarter (Q1) earnings data last week, and investors saw plenty to celebrate despite the gloomy economic
The COVID-19 pandemic is the defining challenge of our lifetimes, but there are still reasons to be optimistic about the future. The latest dose of
Last week, Prime Minister Trudeau confirmed that the Canadian lockdown will last “many more weeks” and that reopening the economy will happen gradually. Though not
WordStream’s State of the Internet Marketing Agency in 2020 report arrived last week, offering insights into the challenges and opportunities faced by today’s digital ad
As the international economy grinds to a halt amid the ongoing COVID-19 outbreak, businesses are looking for ways to weather the storm. For some, that