If you haven’t incorporated video into your digital marketing strategy, now is the time. eMarketer recently published a report titled “Global Digital Video Viewers: eMarketer’s
Back in early January, Marketing Land asked an important question: will 2018 be the “Year of the Influencer” or the year influencer marketing fades to
Facebook co-founder and CEO Mark Zuckerberg made his New Year’s resolutions very public social media users and social media marketing pros this year. On January
Social media marketers take note: Facebook recently launched its new “Explore Feed,” which a rep described to media outlets as “a complimentary feed of popular
On September 14, ProPublica published a scathing article about targeting options used by Facebook’s social media advertising engine. “Want to market Nazi memorabilia, or recruit
Two years ago, Google announced that more worldwide searches were conducted on mobile devices – smartphones and tablets – than on desktop computers. It was
To achieve online success, every brand and their digital marketing agency must devote considerable time, money, and attention to a variety of platforms. Google AdWords
Reaching and engaging with customers is an always-valid digital marketing goal for any brand, and an always-challenging one. As online behaviour continues to evolve, marketers
Google generates billions of dollars each year in search advertising revenue, and in return it offers a comprehensive suite of analytic and measurement tools to
There was a time when almost all online activity started at a search engine: users logged in, opened Google (or Yahoo, or Bing, or –