Time for a TikTok Reality Check
March 6, 2020
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TikTok is the world’s hottest social media platform. Young people are flocking to it and the media, fascinated as always by the preferences of youth,
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What to Expect from Social Media Marketing in 2020
January 17, 2020
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Social media marketing reached new heights in 2019 and will continue to demand more attention in the coming year. The following trends are expected to
Is Influencer Marketing Right for Your Business?
December 12, 2019
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Influencer marketing is when a business or its digital marketing agency enlists a notable online personality to advertise or vouch for its products or services.
Facebook Introduces Paid Search Ads
November 14, 2019
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Facebook has introduced a new paid social advertising tool for businesses to “reach and connect with audiences” who are in the “discovery mindset,” according to
Will Facebook’s Clear History Option Affect Your Business?
September 12, 2019
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Following the Cambridge Analytica scandal and other controversies, Facebook CEO Mark Zuckerberg announced an upcoming privacy feature called “Clear History.” The announcement caught the attention
Social Media Marketing Numbers Released
August 1, 2019
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Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular social ad platforms, including Facebook,
Should Social Media Marketing Budgets Decline Alongside Usage?
July 11, 2019
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eMarketer recently reported that time spent on social media – and by extension time spent engaging with social media marketing – by US adults decreased
Facebook announces robust Q4 earnings
February 14, 2019
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Facebook announced its fourth quarter (Q4) earnings last month and – surprise, surprise – the company’s profitability appears unaffected by a year of controversies and
Digital marketing in 2019
January 11, 2019
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While the steadfast pillars of search engine marketing (SEM), search engine optimization (SEO), and social media marketing (both paid and organic) will remain essential to
The Year that was in Digital Marketing
January 3, 2019
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The past twelve months have seen significant events in domestic politics, international affairs, the environment, and a handful of other areas, including digital marketing. With