In September, Nike launched a marketing campaign featuring blacklisted NFL quarterback Colin Kaepernick and the pseudo-motivational tagline: Believe in something. Even if it means sacrificing
In early 2018, Facebook updated its News Feed algorithm to prioritize posts from friends and family and deemphasize non-paid content from brand pages. The change
The digital marketing industry has had a major impact on video advertising: new research by Forrester Analytics suggests advertisers will spend more on digital video
Social media marketing agencies take note: YouTube will overtake Facebook as second-most-visited website on the internet this year, according to a new report from SimilarWeb.
Google and Facebook are known as ‘the duopoly’ in the digital marketing world. Together, the companies absorb more than half of all digital advertising dollars.
In a report titled Teens, Social Media & Technology 2018, released last month, Pew Research Centre showed that American teens’ online behaviour is evolving, with
Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to
For the past month, Facebook has been embroiled in a scandal that threatened to disrupt social media marketing. In mid-March, an investigative report from The
On March 1, the Pew Research Center, a Washington-based think tank, released the results of a new survey regarding American social media usage. The results
Search engine marketing firms had reason to celebrate in 2017. According to analytic platform Shareaholic, search engines drove 34.8 per cent of total website traffic