There was a time when almost all online activity started at a search engine: users logged in, opened Google (or Yahoo, or Bing, or –
Did you or your SEO agency notice some search ranking fluctuations this month? In early March, the SEO industry was alerted to an unconfirmed Google
For many brands, the value of search marketing – and by extension the value of hiring a search marketing agency – lies in its ability
If you work with a digital marketing agency, Google likely plays a significant role in your day-to-day life. Your ability to navigate Google’s best practices and
At the beginning of September, Google rolled out a large-scale local search algorithm update, which search marketers have dubbed “Possum.” The update impacted local 3-pack
The evolution of the search engine is at the heart of the internet’s ascension to mainstream ubiquity. Where once they were simple tools for discovering
For those of us working in the digital marketing sector, spotting paid search ads is easy: they display above and below organic search results with
As a relatively young sector of the digital marketing industry, local search is in a state of near-constant evolution. While businesses struggle to earn visibility