Last week, Google Ads announced a new ‘three-strike’ system to discourage advertisers from repeatedly violating its policies. According to an article posted to Google Ads
Both Facebook and Alphabet (Google’s parent company) released first quarter (Q1) earnings data last week, and investors saw plenty to celebrate despite the gloomy economic
Pay-per-click (PPC) advertising continues to be an effective digital marketing channel for brands and agencies, according to Hanapin Marketing’s latest State of PPC report. The
Merkle’s Q2 2019 Digital Marketing Report delivered an unusual piece of news last week: a rival search engine advertising business took a bite out of
The goal of any search engine is to quickly connect users with relevant and useful answers to their queries. Last month, Google’s Danny Sullivan briefly
At the end of last month, search engine marketing professionals noted a subtle change to Google Ads’ location targeting options. Rather than being able to
Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase
Late last month, eMarketer released its 2019 Digital Ad Spending – Global report which identified key trends and made predictions for the coming year. The
The broad goal of any digital marketing campaign is to maximize online visibility. The purpose of this visibility may vary – do you want to
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and