If you work with a digital marketing agency, Google likely plays a significant role in your day-to-day life. Your ability to navigate Google’s best practices and
At the beginning of September, Google rolled out a large-scale local search algorithm update, which search marketers have dubbed “Possum.” The update impacted local 3-pack
The evolution of the search engine is at the heart of the internet’s ascension to mainstream ubiquity. Where once they were simple tools for discovering
In the past week, two influential SEO bloggers have expressed starkly different visions for the future of content marketing. First, BuzzSumo’s Steve Rayson penned a
Social media’s importance in digital marketing has been widely acknowledged for some time now. Whether you’re looking to shape your brand’s identity or connect with
For those of us working in the digital marketing sector, spotting paid search ads is easy: they display above and below organic search results with
As a relatively young sector of the digital marketing industry, local search is in a state of near-constant evolution. While businesses struggle to earn visibility