Pay-per-click (PPC) advertising continues to be an effective digital marketing channel for brands and agencies, according to Hanapin Marketing’s latest State of PPC report. The
Merkle’s Q2 2019 Digital Marketing Report delivered an unusual piece of news last week: a rival search engine advertising business took a bite out of
The goal of any search engine is to quickly connect users with relevant and useful answers to their queries. Last month, Google’s Danny Sullivan briefly
Google’s search engine is changing. Where once it supplied answers to queries via links to reputable websites, today it just as often provides answers directly
At the end of last month, search engine marketing professionals noted a subtle change to Google Ads’ location targeting options. Rather than being able to
Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase
Last week, Dmitry Gerasimenko, Founder and CEO of popular SEO agency toolset provider Ahrefs, announced on Twitter that his company is developing a “general purpose
It’s hard to overstate the value of high-visibility search rankings, especially for small and local businesses. When your business appears in the top one or
Every local search agency understands the value of Google Maps listings – and nearly as many have encountered malicious, damaging activity involving those listings. At
At the SMX West search engine marketing conference in San Jose this January, Google announced that paid search text ads can now display on YouTube.