Don’t forget about Bing Ads!
January 31, 2019
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The broad goal of any digital marketing campaign is to maximize online visibility. The purpose of this visibility may vary – do you want to
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Introducing Phrase Match Modifier
January 17, 2019
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When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and
A look at Google’s newest text ads
October 18, 2018
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In 2016, Google shook the digital marketing world by announcing Expanded Text Ads (ETA), a new form of paid search advertisement, double the size of
Changing search landscape demands evolution from digital marketers
October 4, 2018
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As a full-service SEO agency, GrowthEngine Media knows that search optimization is the foundation upon which successful digital marketing campaigns are built. Strong SEO attracts
Google releases algorithm update
August 30, 2018
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Last month, Google confirmed the release of a “broad core algorithm update.” Your SEO agency may have notified you of some search ranking fluctuations as
Search engines reclaim referral crown from social media
March 29, 2018
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Search engine marketing firms had reason to celebrate in 2017. According to analytic platform Shareaholic, search engines drove 34.8 per cent of total website traffic
Budget is the foundation of your PPC campaign
March 22, 2018
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What factors are most essential to the success of pay-per-click (PPC) search engine marketing campaigns? Strong creative is necessary to draw in leads; targeting ensures
Are we due for a paid search renaissance?
February 1, 2018
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Consumers’ online behaviour is changing, and the digital marketing industry is changing with it. Gone are the days when SEO and paid search marketing stood
Google releases Canada search insights
January 18, 2018
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In recognition of Canada 150, a year-long celebration that wrapped up in December, Google released some Canuck-centric consumer insights that shed light on what Canadians
SMX East speakers provide ranking factor update for SEO agencies
November 23, 2017
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Google’s ranking algorithm evolves alongside technological change and user preference, meaning the ranking factors that compose the algorithm are always in flux. For example, in