Fellow Canadians, we are officially a digital-first nation. eMarketer reported last week that ‘adults in Canada will spend more daily time with digital content than
Google held its annual developer conference, I/O, at the Shoreline Amphitheatre in Mountain View, California, from May 7-9. Although not explicitly a digital marketing event,
Performance marketing agency Merkle released its quarterly Digital Marketing Report last week, providing insights on the trends driving the paid search, organic search, display, and
Late last month, eMarketer released its 2019 Digital Ad Spending – Global report which identified key trends and made predictions for the coming year. The
Digital marketers have taken a keen interest of late in the growth of Amazon’s advertising business. The platform’s success has led to questions: how can
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and
While the steadfast pillars of search engine marketing (SEM), search engine optimization (SEO), and social media marketing (both paid and organic) will remain essential to
The past twelve months have seen significant events in domestic politics, international affairs, the environment, and a handful of other areas, including digital marketing. With
In 2016, Google shook the digital marketing world by announcing Expanded Text Ads (ETA), a new form of paid search advertisement, double the size of
In the online world, trends change almost as fast as digital marketing professionals can keep up with them. New platforms emerge every day and user