The Internet Advertising Bureau (IAB) released its 2020 “Internet Advertising Revenue Report,” conducted by PwC, late last week. The report found that, while internet ad
The COVID-19 pandemic forced businesses to rapidly reconsider their marketing strategies. Digital marketing and online commerce surged: according to Digital Commerce 360, e-commerce sales increased
When we think back to our pre-pandemic lives, the focus is probably on family gatherings, live concerts, and busy restaurants, not 5G networks. But in
Last week, Google Canada asked three leaders from its digital marketing team to discuss trends that they believe will animate consumers in 2021. These trends
On Friday, Google Australia threatened to pull its search services from the country as lawmakers introduced a ‘world-first law to make Google, Facebook and potentially
Google recently published an analysis of ‘billions of searches from 2020, as well as consumer behaviours, surveys, and interviews.’ The analysis yielded five insights about
Across Canada, retailers and other businesses are preparing for the most online holiday shopping season ever. Black Friday creative is either ready to be published
In the digital marketing world, it’s never too early to plan for the holiday season. Think with Google Canada recently examined online activity from this
Google has been closely tracking user engagement with its platforms during the pandemic and leveraging that information into new advertising tactics. A recent Think with
In June, Apple announced an update, scheduled for this fall, that will make it easier for users to prevent apps from tracking their behaviour and