Last week, the performance marketing agency Merkle released its Q2 2020 Digital Marketing Report. This is the first Merkle report firmly planted in the COVID-19
Roughly half of all ad dollars are now spent on digital marketing, meaning social media, search engines, display networks, and other digital channels are now
For the first time in years, eMarketer expects Google’s net US digital ad revenues to decline in 2020 due to the ongoing COVID-19 pandemic. Facebook
The advertising sector, like all other industries, is feeling the effects of the COVID-19 crisis. Magna Global, IPC Mediabrands’ media strategy branch, expects significantly lower
The COVID-19 pandemic has already profoundly changed the way we work, the way we spend, global economy operates, and digital marketing strategy. What we don’t
Late last month, the Interactive Advertising Bureau (IAB) released a pair of reports on digital advertising revenues. The first, “IAB Internet Advertising Revenue Report,” shows
Late last month, Google confirmed that ‘Discovery’ ads, its new digital marketing ad type prioritizing high-impact visuals, had finished rolling out to all global customers.
These are tough times, and one of most frustrating things about of our current predicament is our inability to plan for the future. We don’t
The COVID-19 pandemic is the defining challenge of our lifetimes, but there are still reasons to be optimistic about the future. The latest dose of
Last week, Prime Minister Trudeau confirmed that the Canadian lockdown will last “many more weeks” and that reopening the economy will happen gradually. Though not