Performance marketing agency Merkle released its quarterly Digital Marketing Report last week, providing insights on the trends driving the paid search, organic search, display, and
Late last month, eMarketer released its 2019 Digital Ad Spending – Global report which identified key trends and made predictions for the coming year. The
When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and
While the steadfast pillars of search engine marketing (SEM), search engine optimization (SEO), and social media marketing (both paid and organic) will remain essential to
In 2016, Google shook the digital marketing world by announcing Expanded Text Ads (ETA), a new form of paid search advertisement, double the size of
Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain unchanged, the announcement still made
In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search
The changes have been incremental, but local search is evolving. For local search marketing professionals and their clients, that means engaging more than ever with
What factors are most essential to the success of pay-per-click (PPC) search engine marketing campaigns? Strong creative is necessary to draw in leads; targeting ensures
Consumers’ online behaviour is changing, and the digital marketing industry is changing with it. Gone are the days when SEO and paid search marketing stood