For the first time in years, eMarketer expects Google’s net US digital ad revenues to decline in 2020 due to the ongoing COVID-19 pandemic. Facebook
The advertising sector, like all other industries, is feeling the effects of the COVID-19 crisis. Magna Global, IPC Mediabrands’ media strategy branch, expects significantly lower
Late last month, the Interactive Advertising Bureau (IAB) released a pair of reports on digital advertising revenues. The first, “IAB Internet Advertising Revenue Report,” shows
Late last month, Google confirmed that ‘Discovery’ ads, its new digital marketing ad type prioritizing high-impact visuals, had finished rolling out to all global customers.
The COVID-19 pandemic is the defining challenge of our lifetimes, but there are still reasons to be optimistic about the future. The latest dose of
Canadians now spend more time with digital than traditional media and digital marketing agencies have adjusted spending accordingly, eMarketer reports. As we discussed in an
Digital marketers have taken a keen interest of late in the growth of Amazon’s advertising business. The platform’s success has led to questions: how can
Last month, Google held its annual I/O conference, a gathering of developers from around the world that focuses on next-generation technology. Each year, the company
Local digital advertising professionals from around the world celebrated in late March when Google announced the addition of 39 new languages to its Google Maps platform.