As internet users’ privacy expectations change, the web’s largest digital ads providers have had to adapt. Perhaps no advertising platform has been hit harder by
There are three reasons to watch the Super Bowl: the game, the halftime show, and the commercials. The Super Bowl broadcast is also the Super
It’s been said that creating New Year’s resolutions is an exercise in procrastination; why resolve to do something in the New Year that you can
With the holiday season and the New Year fast approaching, it’s time to look at how brands are spending their December marketing budgets. December is
Late last month the world’s biggest tech companies released their quarterly earnings reports. Some were good, some were bad, and all of them spoke to
Over the past several years, Google has made several well-publicized changes to its digital advertising platforms to improve user privacy and give users more control
In the interest of promoting user privacy, Google and other tech giants are slowly moving towards a cookie-less future. That change has massive implications for
The Internet Advertising Bureau (IAB) released its 2020 “Internet Advertising Revenue Report,” conducted by PwC, late last week. The report found that, while internet ad
On Friday, Google Australia threatened to pull its search services from the country as lawmakers introduced a ‘world-first law to make Google, Facebook and potentially
Last week, Chinese social media giant TikTok introduced a new self-serve digital advertising platform, now available globally. The platform provides access to creative, budgeting, and