Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to
For the past month, Facebook has been embroiled in a scandal that threatened to disrupt social media marketing. In mid-March, an investigative report from The
On March 1, the Pew Research Center, a Washington-based think tank, released the results of a new survey regarding American social media usage. The results
Back in early January, Marketing Land asked an important question: will 2018 be the “Year of the Influencer” or the year influencer marketing fades to
Facebook co-founder and CEO Mark Zuckerberg made his New Year’s resolutions very public social media users and social media marketing pros this year. On January
Social media marketers take note: Facebook recently launched its new “Explore Feed,” which a rep described to media outlets as “a complimentary feed of popular
How do your company’s social media properties affect your search rankings? Can social media play a role in your holistic SEO strategy? Many digital marketing
On September 14, ProPublica published a scathing article about targeting options used by Facebook’s social media advertising engine. “Want to market Nazi memorabilia, or recruit
Google generates billions of dollars each year in search advertising revenue, and in return it offers a comprehensive suite of analytic and measurement tools to
Social media’s importance in digital marketing has been widely acknowledged for some time now. Whether you’re looking to shape your brand’s identity or connect with