At the onset of the COVID-19 pandemic, digital marketing experts speculated that social media networks would see a significant increase in engagement and new users.
In June, Apple announced an update, scheduled for this fall, that will make it easier for users to prevent apps from tracking their behaviour and
Last month, several prominent companies announced that they would temporarily pause Facebook advertising in support of the #StopHateForProfit movement. The campaign aims to raise awareness
Not every industry has been devastated by the COVID-19 pandemic; in fact, some are flourishing. Last week, social media management platform HootSuite released a report
Last week, Chinese social media giant TikTok introduced a new self-serve digital advertising platform, now available globally. The platform provides access to creative, budgeting, and
Over the past three weeks, numerous high-profile companies have joined a boycott of Facebook’s social media marketing services labelled “Stop Hate for Profit.” Participants include
The advertising sector, like all other industries, is feeling the effects of the COVID-19 crisis. Magna Global, IPC Mediabrands’ media strategy branch, expects significantly lower
Both Facebook and Alphabet (Google’s parent company) released first quarter (Q1) earnings data last week, and investors saw plenty to celebrate despite the gloomy economic
TikTok is the world’s hottest social media platform. Young people are flocking to it and the media, fascinated as always by the preferences of youth,
Social media marketing reached new heights in 2019 and will continue to demand more attention in the coming year. The following trends are expected to