On September 14, ProPublica published a scathing article about targeting options used by Facebook’s social media advertising engine. “Want to market Nazi memorabilia, or recruit
To achieve online success, every brand and their digital marketing agency must devote considerable time, money, and attention to a variety of platforms. Google AdWords
Reaching and engaging with customers is an always-valid digital marketing goal for any brand, and an always-challenging one. As online behaviour continues to evolve, marketers
Google generates billions of dollars each year in search advertising revenue, and in return it offers a comprehensive suite of analytic and measurement tools to
There was a time when almost all online activity started at a search engine: users logged in, opened Google (or Yahoo, or Bing, or –
Two of the world’s most recognisable social media networks released their Q4 2016 earnings reports this month, and analysts observed a tale of two platforms:
Social media’s importance in digital marketing has been widely acknowledged for some time now. Whether you’re looking to shape your brand’s identity or connect with