This May, some small business owners noticed a sudden drop in the number of reviews attached to their profiles as Google deleted millions of legacy
Effective content marketing is a delicate balancing act. On the one hand, your content must be optimized to appeal Google’s sometimes-fussy algorithms; on the other,
Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain unchanged, the announcement still made
In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search
The changes have been incremental, but local search is evolving. For local search marketing professionals and their clients, that means engaging more than ever with
In April, Bloomberg reported that Apple was struggling to sell its HomePod smart speaker. ‘Inventory is piling up,’ the outlet reported, and lower-than-expected sales have
What factors are most essential to the success of pay-per-click (PPC) search engine marketing campaigns? Strong creative is necessary to draw in leads; targeting ensures
In recognition of Canada 150, a year-long celebration that wrapped up in December, Google released some Canuck-centric consumer insights that shed light on what Canadians
In December, Google announced changes to search engine results pages aimed at improving the user experience. The changes will also present challenges to digital marketing
Marketing, at its core, is about communication; when marketers develop messaging, they are attempting to communicate a unique value proposition to a specific audience. There