In December, Google announced changes to search engine results pages aimed at improving the user experience. The changes will also present challenges to digital marketing
At the beginning of September, Google rolled out a large-scale local search algorithm update, which search marketers have dubbed “Possum.” The update impacted local 3-pack
The evolution of the search engine is at the heart of the internet’s ascension to mainstream ubiquity. Where once they were simple tools for discovering
In the past week, two influential SEO bloggers have expressed starkly different visions for the future of content marketing. First, BuzzSumo’s Steve Rayson penned a
For those of us working in the digital marketing sector, spotting paid search ads is easy: they display above and below organic search results with