A recent survey asked more than 1,500 SEO agency professionals and in-house SEOs to rank industry trends on a scale of zero to four, a
The goal of any search engine is to quickly connect users with relevant and useful answers to their queries. Last month, Google’s Danny Sullivan briefly
Every few weeks, SEO agencies around the country panic about Google’s latest major ranking algorithm update. The trepidation isn’t unwarranted (nobody wants to inform a
Each year, as internet users’ search habits change, every webmaster and SEO agency must develop new strategies to ensure their websites remain highly visible to
Last week, Google announced the launch of a mobile search ranking algorithm update in July 2018. The update aims to improve mobile user experiences by
In December, Google announced changes to search engine results pages aimed at improving the user experience. The changes will also present challenges to digital marketing
Google’s ranking algorithm evolves alongside technological change and user preference, meaning the ranking factors that compose the algorithm are always in flux. For example, in
Reaching the top of Google’s search engine ranking pages (SERP) is always tough, and because Google continually tweaks and updates its algorithm to provide better
Google has always insisted that “high-quality content” is crucial to appearing at the top of relevant search engine results pages, but offered little advice to
How do your company’s social media properties affect your search rankings? Can social media play a role in your holistic SEO strategy? Many digital marketing