It’s no secret that consumers in 2022 use search engines to discover and research products and services. That’s why search engine marketing is so critical
WordStream’s State of the Internet Marketing Agency in 2020 report arrived last week, offering insights into the challenges and opportunities faced by today’s digital ad
Pay-per-click (PPC) advertising continues to be an effective digital marketing channel for brands and agencies, according to Hanapin Marketing’s latest State of PPC report. The
Merkle’s Q2 2019 Digital Marketing Report delivered an unusual piece of news last week: a rival search engine advertising business took a bite out of
The goal of any search engine is to quickly connect users with relevant and useful answers to their queries. Last month, Google’s Danny Sullivan briefly
Google’s search engine is changing. Where once it supplied answers to queries via links to reputable websites, today it just as often provides answers directly
Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase
Late last month, eMarketer released its 2019 Digital Ad Spending – Global report which identified key trends and made predictions for the coming year. The
Digital marketers have taken a keen interest of late in the growth of Amazon’s advertising business. The platform’s success has led to questions: how can
At the SMX West search engine marketing conference in San Jose this January, Google announced that paid search text ads can now display on YouTube.