Pay-per-click (PPC) advertising continues to be an effective digital marketing channel for brands and agencies, according to Hanapin Marketing’s latest State of PPC report. The
Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase
What factors are most essential to the success of pay-per-click (PPC) search engine marketing campaigns? Strong creative is necessary to draw in leads; targeting ensures
On September 14, ProPublica published a scathing article about targeting options used by Facebook’s social media advertising engine. “Want to market Nazi memorabilia, or recruit