Google My Business (GMB) has become a critical local search marketing tool for businesses of all sizes. It’s a first point of contact for consumers,
Last month, it became clear that Google had rolled out its biggest local algorithm update in years, possibly its biggest since the “Possum” update in
In July, business recommendation site Fresh Chalk and social marketing platform SOCi each released an important local marketing study. Fresh Chalk analyzed local business websites,
Earlier this month BrightLocal, a supplier of local SEO agency tools, released the results of its annual Local Search Industry Survey. The poll quizzed more
On November 9, Local SEO Guide released a comprehensive report on the state of local ranking factors in 2017. Specifically, the report looked at what
Capital One’s Fall 2016 Small Business Barometer Survey, conducted last October, found that barely over half (56 per cent) of small businesses have a website,
At the beginning of September, Google rolled out a large-scale local search algorithm update, which search marketers have dubbed “Possum.” The update impacted local 3-pack
The evolution of the search engine is at the heart of the internet’s ascension to mainstream ubiquity. Where once they were simple tools for discovering
In the past week, two influential SEO bloggers have expressed starkly different visions for the future of content marketing. First, BuzzSumo’s Steve Rayson penned a
As a relatively young sector of the digital marketing industry, local search is in a state of near-constant evolution. While businesses struggle to earn visibility