It’s no secret that consumers in 2022 use search engines to discover and research products and services. That’s why search engine marketing is so critical
Customer reviews and ratings are critical to a business’s online performance. This has never been truer that it is now, as consumers stay home and
Most business owners acknowledge the importance of local search optimization, but its true value may not be reflected in your SEO reports. As Search Engine
Last month, it became clear that Google had rolled out its biggest local algorithm update in years, possibly its biggest since the “Possum” update in
Savvy online shoppers rely on customer reviews and ratings, which makes those reviews an important part of many digital marketing strategies. A recent study by
How would you feel about competitors’ ads running in your local listings? Late last month, agencies specializing in local search marketing noticed just that: paid
Online reviews have become critical to digital marketing success. When a customer is torn between two service providers, the one with the most positive reviews
In July, business recommendation site Fresh Chalk and social marketing platform SOCi each released an important local marketing study. Fresh Chalk analyzed local business websites,
Digital marketing professionals were taken aback last week amid reports that Google may start charging for Google My Business (GMB) listings. As every local search
Every local search agency understands the value of Google Maps listings – and nearly as many have encountered malicious, damaging activity involving those listings. At