For the first time in years, eMarketer expects Google’s net US digital ad revenues to decline in 2020 due to the ongoing COVID-19 pandemic. Facebook
Both Facebook and Alphabet (Google’s parent company) released first quarter (Q1) earnings data last week, and investors saw plenty to celebrate despite the gloomy economic
The Facebook-Cambridge Analytica scandal of 2018 was a turning point for many skeptical technology users who were already distrustful of social media following the 2016
Following the Cambridge Analytica scandal and other controversies, Facebook CEO Mark Zuckerberg announced an upcoming privacy feature called “Clear History.” The announcement caught the attention
eMarketer recently reported that time spent on social media – and by extension time spent engaging with social media marketing – by US adults decreased
Facebook announced its fourth quarter (Q4) earnings last month and – surprise, surprise – the company’s profitability appears unaffected by a year of controversies and
The past twelve months have seen significant events in domestic politics, international affairs, the environment, and a handful of other areas, including digital marketing. With
In early 2018, Facebook updated its News Feed algorithm to prioritize posts from friends and family and deemphasize non-paid content from brand pages. The change
Social media marketing agencies take note: YouTube will overtake Facebook as second-most-visited website on the internet this year, according to a new report from SimilarWeb.
Google and Facebook are known as ‘the duopoly’ in the digital marketing world. Together, the companies absorb more than half of all digital advertising dollars.