A recent survey asked more than 1,500 SEO agency professionals and in-house SEOs to rank industry trends on a scale of zero to four, a
How would you feel about competitors’ ads running in your local listings? Late last month, agencies specializing in local search marketing noticed just that: paid
The digital world is always changing, and digital marketing agencies have a responsibility to change with it. Take TikTok, for example. Originally known as Douyin
Merkle’s Q2 2019 Digital Marketing Report delivered an unusual piece of news last week: a rival search engine advertising business took a bite out of
The goal of any search engine is to quickly connect users with relevant and useful answers to their queries. Last month, Google’s Danny Sullivan briefly
In July, business recommendation site Fresh Chalk and social marketing platform SOCi each released an important local marketing study. Fresh Chalk analyzed local business websites,
Last month, Hanapin Marketing released State of Paid Social 2019, a report on “trends and insights in the most popular social ad platforms, including Facebook,
Canadians now spend more time with digital than traditional media and digital marketing agencies have adjusted spending accordingly, eMarketer reports. As we discussed in an
At the end of last month, search engine marketing professionals noted a subtle change to Google Ads’ location targeting options. Rather than being able to
Fellow Canadians, we are officially a digital-first nation. eMarketer reported last week that ‘adults in Canada will spend more daily time with digital content than