The COVID-19 pandemic prompted people around the world to change their behaviour, often to the benefit of the tech industry and digital marketing agencies. Earlier
The COVID-19 pandemic forced businesses to rapidly reconsider their marketing strategies. Digital marketing and online commerce surged: according to Digital Commerce 360, e-commerce sales increased
Google recently published an analysis of ‘billions of searches from 2020, as well as consumer behaviours, surveys, and interviews.’ The analysis yielded five insights about
The Black Friday-Cyber Monday (BFCM) period tends to be a bellwether for the holiday shopping season. In the past, it has provided clues about how
Across Canada, retailers and other businesses are preparing for the most online holiday shopping season ever. Black Friday creative is either ready to be published
At the onset of the COVID-19 pandemic, digital marketing experts speculated that social media networks would see a significant increase in engagement and new users.
In the digital marketing world, it’s never too early to plan for the holiday season. Think with Google Canada recently examined online activity from this
Last week, Think with Google Canada released new insights on the consumer journeys Canadians are taking amid the COVID-19 pandemic. Unsurprisingly, consumption and buying habits
Google has been closely tracking user engagement with its platforms during the pandemic and leveraging that information into new advertising tactics. A recent Think with
Last week, the performance marketing agency Merkle released its Q2 2020 Digital Marketing Report. This is the first Merkle report firmly planted in the COVID-19