In early May, Google announced its new Digital Marketing & E-commerce certification course, a program to help digital marketing professionals brush up on or develop
SEO copywriting has traditionally come with a lot of rules: your content must be at least X-number of words long; it must contain X-number of
The pace of change in the digital marketing sphere means that best practices often evolve before advertisers are able to catch up. In content marketing
Effective content marketing is a delicate balancing act. On the one hand, your content must be optimized to appeal Google’s sometimes-fussy algorithms; on the other,
Marketing, at its core, is about communication; when marketers develop messaging, they are attempting to communicate a unique value proposition to a specific audience. There
Google has always insisted that “high-quality content” is crucial to appearing at the top of relevant search engine results pages, but offered little advice to
At GrowthEngine Media, blogging is one of our most effective content marketing services. It’s a great way to add fresh content to your site, and blogs
Crafting relevant, informative content is critical to the success of any digital marketing campaign, but great content isn’t standardized: different products and services have different
Content marketing agencies know that producing interesting, relevant and informative content on a consistent basis is not easy. Generating fresh ideas is taxing, and producing written
In April, the Chartered Institute of Marketing (CIM) released research showing that “the general public is being bombarded with marketing materials” by digital marketing agencies