Last week, Google started to roll out its latest major algorithm change, the ‘May 2022 broad core update.’ This is the first major algorithm revamp
Earlier this month, Google released its six-part Multicultural Marketing Report, a study of Canada’s diversity and how digital marketing agencies should respond to and accommodate
In early May, Google announced its new Digital Marketing & E-commerce certification course, a program to help digital marketing professionals brush up on or develop
If you’ve ever considered the size and scope of Alphabet’s search engine advertising machine, a scale probably best-reflected in the company’s quarterly earnings reports, you’ve
Earnings reports from both Google and Microsoft show that search engine advertising revenue continued to grow last quarter, underscoring the continuing prominence the channel has
Google updates its search engine ranking algorithms every day. The updates are mostly small, imperceptible tweaks that even the keenest-eyed SEO doesn’t notice. Occasionally, the
Think with Google’s latest dispatch discusses three ways that ‘agencies can help clients drive digital transformation.’ For those unfamiliar with industry jargon, a ‘digital transformation’
Over the last several years, TikTok has rapidly evolved from a digital oddity with a cult following among young North Americans to a media juggernaut,
Facebook encountered three new challenges last week: a Washington Post article detailing a GOP-led, Meta-funded smear campaign against TikTok; a Verge report exposing significant increases
Last week, Google announced that it will sunset Universal Analytics in favour of Google Analytics 4 on July 1, 2023. In a blog post, Russell