The COVID-19 pandemic forced businesses to rapidly reconsider their marketing strategies. Digital marketing and online commerce surged: according to Digital Commerce 360, e-commerce sales increased
Google has been closely tracking user engagement with its platforms during the pandemic and leveraging that information into new advertising tactics. A recent Think with
The advertising sector, like all other industries, is feeling the effects of the COVID-19 crisis. Magna Global, IPC Mediabrands’ media strategy branch, expects significantly lower
As the COVID-19 crisis lingers, consumers are turning to online retail to address their urgent – and not-so-urgent – shopping needs. In the short-term, this
These are tough times, and one of most frustrating things about of our current predicament is our inability to plan for the future. We don’t
The COVID-19 pandemic is the defining challenge of our lifetimes, but there are still reasons to be optimistic about the future. The latest dose of
Last week, Prime Minister Trudeau confirmed that the Canadian lockdown will last “many more weeks” and that reopening the economy will happen gradually. Though not
The last global recession lasted from roughly December 2007 until June 2009 and affected every level of the international economy. Advertising spending declined steadily during